Direct advertising, whether email or postal campaigns, is highly targeted marketing, developed to drive awareness and interest in a company’s products and services and to initiate response.

Excellent response rates are generated by designing campaigns targeted to communicate to specific markets who will benefit from the products, services and/or message of the company’s offerings, and then motivating these markets into action, to buy, or buy into the messaging.

Response rates are achieved by direct CTA’s (calls to action), which are an essential part of any direct marketing effort.